Truedater Member Evaluations – Via The Internet Dating Insider Via The Internet Dating Insider
April 12th, 2012 |“
TrueDater, a funded startup founded by Mark, Geller.
I spent some time on the phone with Mark and his PR guy, Jamie Diamond. Disclaimer: I explored this idea a few years ago, and after a sobering conversation with my lawyer, I decided against the idea. Several others have attempted to launch similar services, to no avail.
Why they havent succeeded if quite clear. Effective reputation management systems are complex and difficult to administer, and until now, none of the previous sites have had enough funding to market themselves. TrueDater believes in organic, word-of-mouth growth, which may or may not come back to haunt them. When it comes to driving traffic, money is the only way they are going to get enough traffic to support advertising on the site.
In terms of features and functionality, the site is pretty sparse, but then again its in Beta, and Beta is the new black.
On Epinions or Amazon reviews, people get a great sense of pride based on the quality and number of their reviews. I have a feeling that Truedater will be used more as a venting forum for disgruntled online daters. If you had a good date with someone, would you bother going to a website and critiquing that person?
I dont think so, unless the value proposition provides you with a tangible positive result. Positive reviews written by well-intentioned ex- boy/girlfriends are more likely to end up on Greatboy/girlfriends.com. According to Mark, so far on only 2 occasions did TD have to pull something down, otherwise, people are following the intent of the site and providing something truly useful. How they got to starting TrueDater is an interesting story involving Hollywood, TV scripts and several bad dates.
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Source: (truedater.com) http://onlinedatingpost.com/archives/2005/04/truedater_member_reviews/
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